Cut

Most Diamond purists agree - it's 'the cut' that has the greatest impact on a Diamond's beauty and allure. The more precise and skilful the cut, the more appealing the gem is to the eye.
Colour

Colour is a very personal thing, and there are many details to consider when deciding on the right colour Diamond for you.
Clarity

The Clarity of a Diamond is most commonly known as 'nature's fingerprint' or 'birthmark'.
Carat

It's a popular misconception, but the carat of a Diamond is actually a measure of its weight, not its size.
The fifth C: Confidence

With over 60 years experience in the Diamond, jewellery and watch trade, Mr Wallace Bishop is currently the Chairman of the Wallace Bishop Group of Companies and is guiding presence in this unique family-based business.
We asked Mr Bishop (Wal to his friends) what he believes to be the most important considerations to take into account when you're choosing a Diamond or Diamond ring.
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