TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites. For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Introducing TAG Heuer Carrera
TAG Heuer Carerra
The TAG Heuer Carrera, original racing chronograph since 1963, elevated to the rank of horological icon through decades of striking renditions, is once again reimagined in a range of contemporary yet timeless models. Characterised by high-performance timekeeping capabilities and a look that exudes elegance and drive.
TAG Heuer Formula 1
Inspired by the advanced technology synonymous with the Formula 1 racetrack, the TAG Heuer Formula 1 collection is tough enough for the pros, but elegant enough for everyday life thanks to its wearable, colorful materials.
TAG Heuer Monaco
For over 50 years, the iconic TAG Heuer Monaco continues to surprise and innovate. With every new launch, this glamourous collection embodies different facets of TAG Heuer’s avant-garde spirit and strengthens its reputation as one of the watch world’s most remarkable creations.
TAG Heuer Aquaracer
The TAG Heuer Aquaracer 300-meter is a professional sports watch of timeless style, reliable in all condition. Robust and water-resistant to 300meters this collection has a timepiece suitable for any sports enthusiast.