TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites. For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Introducing TAG Heuer Carrera
TAG Heuer Carerra
The TAG Heuer Carrera, original racing chronograph since 1963, elevated to the rank of horological icon through decades of striking renditions, is once again reimagined in a range of contemporary yet timeless models. Characterised by high-performance timekeeping capabilities and a look that exudes elegance and drive.
A combination of sunray blue dial, polished and brushed steel case and perforated brown leather gives this chronograph a gentleman driver appeal. The detailing on the classic 6-9-12 chronograph dial echo its roots in motor-racing and sportscar design.
A classic TAG Heuer Carrera Day Date Chronograph: silver dial with rose gold details matched with a brown alligator strap. The highly legible design hearkens back to the collection’s roots: conceived for sportscar and racecar drivers who need to read a dial at a glance.
A sporty elegant TAG Heuer Carrera with a 44-mm case in fine-brushed, polished steel, blue dial, and steel H-shape bracelet. Luxury and technicity at a single stroke, with our in-house Heuer 02 automatic movement.
TAG Heuer Formula 1
Inspired by the advanced technology synonymous with the Formula 1 racetrack, the TAG Heuer Formula 1 collection is tough enough for the pros, but elegant enough for everyday life thanks to its wearable, colorful materials.
A men’s sports watch with black dial in a brushed steel case. The 41mm case is brushed stainless steel matched with a steel black PVD unidirectional turning bezel and screw-down crown. The look is sporty, urban and fearless.
Tag Heuer Formula 1 A 43mm chronograph sports watch with blue dial, blue sandblasted aluminum tachymeter-scale bezel and a classic 3-6-9 chronograph sub-dial layout. The on-trend NATO strap is in matching blue with central orange stripe and two small gray stripes.
A chronograph with blue sunray-brushed dial and 3-row steel bracelet. Quartz powered for ultimate precision and water resistant to 200 meters. Ready for anything.
TAG Heuer Monaco
For over 50 years, the iconic TAG Heuer Monaco continues to surprise and innovate. With every new launch, this glamourous collection embodies different facets of TAG Heuer’s avant-garde spirit and strengthens its reputation as one of the watch world’s most remarkable creations.
A contemporary version of the square-faced icon worn by Steve McQueen in the classic 1970 racing film Le Mans. Its black iridescent dial sits under a domed and beveled sapphire crystal in a slim steel case, mirror polished for extra allure.
This automatic chronograph Monaco Calibre 11 is THE original model, the very first square and waterproof chronograph in the world. Revolutionary and icon of the "King of cool" Steve Mcqueen, this calibre 11 edition still features the famous crown on the left; it was a way of showing that manual winding was no longer necessary.
The Gulf brand’s iconic racing livery adorns this special edition. All the classic Monaco elements are in place: 39 mm case, left-side crown, sunray dial with pearl white counters at 3 and 9 o’clock, date window at 6, vintage HEUER logo at 12.
TAG Heuer Aquaracer
The TAG Heuer Aquaracer 300-meter is a professional sports watch of timeless style, reliable in all condition. Robust and water-resistant to 300meters this collection has a timepiece suitable for any sports enthusiast.
Swiss-made, this bold TAG Heuer Aquaracer is an aesthetic 43 mm watch. This model features a Steel case and a Calibre 5 Automatic movement.
A Calibre 7 GMT powered Aquaracer with an expansive 43mm case and a two-color GMT function bezel for additional time zones. The dial’s distinctive horizontal streak effect and special luminescence markers on the hands and indexes make reading easy in dim light or under water.
A dazzling diamond and gold edition of the classic Aquaracer Lady. The mother-of-pear dial is adorned with 11 hand-applied diamonds. A further 35 diamonds circle the imposing 18K gold-plated unidirectional turning bezel. Head-turning glamorous, yet robust enough to withstand pressure 300 meters underwater.
Sign In