Wallace Bishop - Quality Jewellers Since 1917

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Loyal Logo

Who Is Loyal?

The Loyal brand is a proud Australian success story. Founded in 1934 by then CEO of Wallace Bishop Jeweller, Carl Bishop, Loyal watches are exclusively available at Wallace Bishop stores and the brand remains an integral part of our company. The Loyal brand has evolved through the years to become one of Australia's most trusted watch brands. Each Loyal watch is made from quality materials so you can depend on it, giving you confidence and exceptional value.

Since 1934, Loyal has stayed ahead of their time by offering first class quality and up to the minute styles for a very competitive price. Pieces are specifically designed to last in harsh Australian conditions, offering you exceptional style and value at a fraction of the cost of other watch brands. What makes you tick? View out latest collections below to find the perfect watch for you.

Ceramic RangeLadies Ceramic

Conqueror RangeConqueror

Scuba RangeScuba

Adventurer RangeKids

Ladies RangeKids

Childrens RangeKids

Style Designed to Last

The Loyal Warranty

We are proud to be able to offer a very comprehensive warranty for our Loyal Watches. A watch is not only an integral part of our busy lives, it is also a fashion statement. We rely on our watch 24/7 and if a problem occurs we need to know there is prompt and professional service at our disposal.

We offer three different warranties on all Loyal Watches purchased.

5 years (Loyal Watches $300 and above retail price)

This Unconditional Guarantee covers your timepiece against manufacturing defects including failure of the movement, case, bracelet, crystal or battery for two years. This provision excludes scratches and marks caused by normal wear. In addition, your Loyal Watch will be covered for a further three years against the failure of the movement.

This extended warranty excludes battery replacements.

In the unlikely event you do experience a fault with your Loyal, please return the timepiece to any Wallace Bishop store together with the Guarantee Card. We will either repair the watch or offer you an equivalent replacement timepiece. The assessment and decision as to what action is to be taken will be undertaken by the Loyal Warranty Centre.

2 years (Loyal Watches $100 to $299 retail price

This Unconditional Guarantee covers your timepiece against manufacturing defects including failure of the movement, case, bracelet, crystal or battery for two years. This provision excludes scratches and marks caused by normal wear.

In the unlikely event you do experience a fault with your Loyal, please return the timepiece to any Wallace Bishop store together with the Guarantee Card. We will either repair the watch or offer you an equivalent replacement timepiece. The assessment and decision as to what action is to be taken will be undertaken by the Loyal Warranty Centre.

1 year (Loyal Watches less $100 retail price)

This Guarantee covers your timepiece against manufacturing defects including failure of the movement, case, bracelet, crystal or battery for one year, providing the defect has not been caused by abnormal wear.

In the unlikely event you do experience a fault with your Loyal, please return the timepiece to any Wallace Bishop store together with the Guarantee Card. We will either repair the watch or offer you an equivalent replacement timepiece. The assessment and decision as to what action is to be taken will be undertaken by the Loyal Warranty Centre.

Why can we offer this generous warranty?

  • We source materials and movements from trusted sources
  • We use only high grade quality materials, such as solid stainless steel, carbon fibre and ceramic. For gold plated watches we use a minimum of 3 microns, which is 3 times more than the industry standard. As we in Australia experience a hot and humid climate, a watch with a lower micron count will much more easily tarnish and lose its gold plating
  • We have over 50 years of experience, which has allowed us to tailor a product that we trust
  • We have one of the Australia’s most sophisticated workshops with many decades of experience in servicing watches
  • The normal turnaround time for service of a Loyal Watch is 2 to 4 days